Firstly, define your target audience.
Who are they in respect to age, gender, occupation, nationality, religion etc
Where can they be found?
What are their preferences?
How much would they pay?
Next, check out the competition in the markets that you have identified to gauge their potential.
How strong are your competitors here?
Is the market large enough to accept more competitors?
What edge does your product / service have over your closest competitor?
Evaluate all of this before you enter your target market. A SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) would be appropriate here.
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